Name: Jennifer Lunsford.
Family: I am married to Alex Lunsford; we have two sons, Forrester, and Fletcher. We live in Clarkesville, but often spend time in the Golden Isles. My husband’s grandfather is from St. Simons Island, and his mom grew up in Brunswick. We have his grandparents’ home in Brunswick where we spend a lot of our time with our children. We love having long weekends to explore the Golden Isles and all that the area has to offer. I would say during the summer months we spend little time at home. We are a family who loves the outdoors and travel as often as we can.
Years in the Golden Isles: I have visited the Golden Isles since I was a kid. My family has vacationed there for many years. Now that I have a family of my own, I have the pleasure of doing the same with my kids. The first beach my boys went to was East Beach on SSI. It is a special place and a little slice of heaven on earth. The beautiful oak trees and Spanish moss never get old.
School: I graduated college from Liberty University in Lynchburg, Virginia.
Occupation: I am the director of sales for my family’s company, Rahab’s Rope. Rahab’s Rope is a 17-year-old company that exists to empower women and children in the fight against human trafficking. Profits from the product sales fund the mission. Currently, we have three retail shops in Georgia – Gainesville, Clarkesville and St. Simons Island. We also have wholesale distribution and an online catalog. The various sales channels allow us the opportunity to sell product created by women who have survived human trafficking or women who might be at-risk. The work and job stability provides the women with hope and sustainability for them and their families.
Career path and involvement: Growing up, my mother was always involved in Junior League, volunteering for different organizations, and traveled on mission trips. She taught me through her actions what it means to serve and make a difference. I knew from an early age that I wanted to do the same thing. I traveled overseas with my parents several times, learned other cultures and discovered a new world that I never knew existed. It was fascinating! I remember on my first trip to India, in high school and landing in a city of 14 million people how overwhelming it was. I was in a rickshaw with my dad stopped in traffic when a little girl begging came over and rubbed my leg wanting me to give her anything I could. That was a pivotal moment for me. I couldn’t understand how this was happening. Later, I learned it was a form of trafficking. My mother, Vicki Moore, is the founder of Rahab’s Rope, and had already created a small steady business. During my college years, I would help her sell products door-to-door, at school events and we had a tiny shop that was open a few days a week. Things quickly progressed and everyone loved the mission of Rahab’s Rope. After graduating college, I began working full-time with my family helping to grow the business and sell products we imported from India. My mother and I work on product development and sales. The more we can sell the more jobs we can provide. I oversee our wholesale distribution. We sell our products wholesale to around 100 small businesses and larger retailers. I travel to India to work with women who are at-risk of human trafficking or have survived. Many of the women create the beautiful products we sell in our shops, online catalog and to our wholesale customers.
What is the most rewarding aspect of what you do? I love knowing that each day I am part of a change. Part of a change that is so much more than me. I am helping to provide a future for kids through our educational programs, helping mothers by providing the necessary needs and skills so they can experience hope and sustainability. A neat aspect of Rahab’s Rope and something I’m proud to be a part of is supporting families overseas and here in Georgia. We have created a business in two countries connecting women around the globe. We help fund local organizations working to fight human trafficking in our home state, which is super important. To me, this is rewarding. And ultimately, I am part of the process of women and children being free from something no human should ever have to experience, which is human trafficking.
What is your best example of the way you’ve seen your organization’s work make a difference? I have seen many great things happen over the years within our organization. During 2020, Rahab’s Rope was able to rescue 41 women and 19 children from sex trafficking, provide preschool to 70 children, send 11 girls to college, provide life skills classes to 25 women and 28 teens, provide 130 women and 80 girls with aftercare who have survived sex trafficking, school supplies to 100 kids, purchased Christmas gifts for 440 families, and provided 850 families with weekly food. In a not-so-great year for many, we were able to continue making a difference and restoring HOPE!
Favorite spots in the Golden Isles: Favorite spots in the Golden Isles have to do with food and the sea. My favorite restaurants are Fiddlers on SSI and Skippers in Darien. The food is delicious, the atmosphere is fun and family friendly, and the staff is always so kind. As a family, we spend most of our time on our boat exploring the Golden Isles from the water. We love driving the boat over to Fort Frederica. The view from the water is beautiful! There is so much wildlife and history in the Golden Isles.
Describe your experiences at The Southern C Summit and aspects you enjoy: I have attended the Southern C twice and it is amazing! I feel like my year begins when I’m back home from the Summit. The entire experience is like no other from a business and personal perspective. Cheri and Whitney line up such talented speakers and mentors who give so much of their time, wisdom, and knowledge so we can all learn and grow. I do love the aspect of the mentor sessions. This has allowed me to dive deeper into certain areas of business that I want to learn more about. I have also made great friends from the mentor sessions and hear others’ perspectives on similar interests. It’s great to be surrounded by like-minded women who lift you up and encourage you. Cheri and Whitney are great leaders and love to cheer you on. The connections I have made, and the collaborations have been such a gift to me and for Rahab’s Rope. Looking forward to February 2022!